Co-creating for change.
Building for justice.

Equity Army

Equity Army is a community of learners, builders, dreamers, and doers who are committed to ensuring everyone, especially historically marginalized people, feel seen, validated, and uplifted as they move through the world and utilize products and services.

We work intentionally to inspire and influence equitable product development practices by centering and uplifting historically excluded communities. We are focused on revolutionizing industries by demonstrating the power of human-centric co-creation and collaboration, leading to powerful outcomes for everyone. 

Product inclusion and inclusive design are a collective responsibility, and we all have a responsibility to build equitable access to inclusive products, processes, and services.

-Equity Army Community

Our Work: Inclusion Principles

As a collective, we’ve created foundational principles for inclusive and equitable design. Our hope is that these principles will illustrate what building inclusive products and services can look like across roles and verticals, considering different geographies and industries. 

We are on a learning journey. Our website and the principles are by no means completed or perfect; we are open to learning and growing, and hope this will open up conversations on product inclusion and equitable design across industries. 

Our principles will continue to evolve. We will include and explore more industries as our community continues to grow.

-Annie Jean-Baptiste, Founder of Equity Army

Equity Army Foundational Principles

These foundational principles should be kept in mind no matter what industry you’re in, or who will be using your product. For additional principles specific to certain industries or within certain disciplines, see the categories below.

 
 

Beauty

The beauty domain focuses on companies that provide beauty products, services, and marketing.

 
 

Design & Research

Design creates new solutions—products, services, experiences, and more—often from a foundation of user research.

 
 

Healthcare

Healthcare includes health services, including those delivered virtually or using a technology component.

 
 

Fashion

The world of fashion includes creating new clothing designs, manufacturing, and merchandising.

 
 

Financial Services

Financial services aim to lower financial barriers by providing support and access to financial products and knowledge.

 
 

Technology

Technology delivers value primarily through digital channels, and considers the full product development lifecycle.

 
 

Share your feedback

How can we improve? Please share suggestions, questions, or a story on how Equity Army Principles helped you or your organization.

Email: theequityarmy@gmail.com